ABOUT THE BRAND:Though the name calls to mind images of extreme climates, icy death-defying adventures and learning the various words for "snow" in Inuit, Poler gear is not just for the indefatigable explorer who yearns to be counted along with Sir Edmund Hillary as the world's greatest. They make durable, technologically advanced and innovative products for anyone who seeks fun and adventure in and out-of-town. Despite their function-first approach, Poler doesn't sacrifice anything aesthetically with carefully thought out designs on sleeping bags, ponchos, headlamps and more. For Poler, adventure happens everyday, not just when National Geographic photographers are present.
THE CHAP SAYS:You just walked into a bar with your buddies after a 6-hour hike and some fly-fishing. Your Poler gear is in the trunk and it's dirty, a little sweaty and smells a bit of trout. You saddle up and ask for a whiskey and order for your friends. Down the bar there's a guy wearing his couture expedition gear. It's spotless and his hair is well-coiffured. He's drinking a light beer. When you ask him how the trail was, he responds - "I wasn't hiking, I was antiquing with my wife." Here's a toast to Poler.