ABOUT THE BRAND:

Remember that kid you went to college with who exuded such edgy cool that everyone took notice? Raised in LA or NYC, he decided to go to school instead of touring with his band? That is !Item Denim. For them, lifestyle is as important as individual design. Convention and traditional jeans are left on the cutting room floor, replaced with boundary-pushing denim designs that infuse modern fits and details with contemporary trends like wax coating and zip pockets. Other denim designers need to take note: it is time to make room for !Item Denim at the table.

THE CHAP SAYS:

!Item Denim is that edgy brand consisting of eye-catching designs that combine rocker cool with west-coast chic. Unruly and brash, their denim intends on making the rules, not following them.